Oracle Closes Vitrue Deal, Continues to Build Social, Customer Engagement Portfolio

Oracle Closes Vitrue Deal, Continues to Build Social, Customer Engagement Portfolio

By David Roe  |  Friday July 27, 2012     

It was announced nearly two months ago, but the ink has finally dried on the contract. Vitrue has been swallowed by Oracle as it continues to build and peruse social media capabilities that will tie into its customer experience management strategy.