News summary

• Dell APEX expands with first Microsoft and Red Hat offerings, a series of collaboratively engineered Dell APEX Cloud Platforms to more seamlessly extend public cloud operating environments to on-premises IT deployments
• Dell APEX Storage for Public Cloud brings Dell’s industry-leading block and file enterprise storage performance and features to public clouds for easy management, data mobility and security 
• Dell APEX Navigator software simplifies data mobility, storage and container management across multicloud environments
• Dell APEX Compute delivers high performance compute for organizations to easily scale based on business needs
• Dell APEX PC-as-a-Service delivers modern PC solutions while allowing customers to free up capital through a predictable subscription
• Dell Technologies and Databricks to connect on-premises data in Dell object storage with Databricks’ Lakehouse Platform for simpler access to data insights

Dell Technologies (NYSE: DELL) unveils new Dell APEX offerings across cloud platforms, public cloud storage software, client devices and compute. These additions to the industry’s most comprehensive as-a-Service and multicloud portfolio spanning data center to public cloud and client devices¹ will help businesses operate and innovate faster through improved management and mobility of their applications and data wherever they reside.

"Our customers continue to look for a simpler technology experience to easily manage and access their assets and applications with predictable costs and greater flexibility," said Chuck Whitten, co-chief operating officer, Dell Technologies. “That’s where Dell APEX comes in. Now, Dell APEX spans the breadth of our portfolio to give customers greater freedom for technology to support businesses as their needs dictate – from PCs and IT on-premises to public clouds and edge locations.”

Dell APEX Cloud Platforms deliver consistent multicloud operations

Dell APEX Cloud Platforms are a portfolio of fully integrated, turnkey systems integrating Dell infrastructure, software and cloud operating stacks that deliver consistent multicloud operations by extending cloud operating models to on-premises and edge environments. Workloads can be placed in the optimal location based on desired performance, cost and security requirements with data mobility across a common multicloud storage layer. Customers will be able to move data seamlessly between on-premises environments and Dell APEX Block Storage for Public Cloud deployments. Each system is designed to accelerate IT and developer productivity using familiar management tools and software-driven automated deployment and lifecycle management. 

The cloud platforms are developed in collaboration with Microsoft, Red Hat and VMware:

• Dell APEX Cloud Platform for Microsoft Azure enhances the Azure hybrid experience with full stack software integration and automated lifecycle management through Microsoft native management tools and extensive engineering collaboration between Dell and Microsoft. The platform is ideal for application modernization and delivers faster time to value of Azure based on Azure Arc-enabled infrastructure with consistent operations and governance across on-premises data centers, edge locations, and the Azure public cloud using Azure Arc.
• Dell APEX Cloud Platform for Red Hat OpenShift simplifies container-based application development and management, wherever applications are developed and deployed, through full stack software integration and automation with the industry’s leading hybrid cloud application platform powered by Kubernetes. Customers can run containers and virtual machines side by side, natively within Kubernetes, with a unified experience for a wide variety of workloads, including AI/ML and analytics, with broad GPU support across any hybrid cloud footprint. This offering represents a deep engineering collaboration between Dell and Red Hat, using enterprise Kubernetes and backed by the world’s leading enterprise Linux platform, Red Hat Enterprise Linux.
• Dell APEX Cloud Platform for VMware gives customers the flexibility to deploy vSphere on a fully integrated system with highly scalable, high performance Dell software-defined storage. This new offering joins Dell APEX Private Cloud and Dell APEX Hybrid Cloud within the broader Dell APEX portfolio to offer more choice for VMware customers on their multicloud journey.

“For more than a century, Xerox has continually redefined the workplace experience,” said Tino Lancellotti, chief information officer, Xerox. “Dell APEX has helped us optimize our multicloud strategy so that we can deliver software and services that meet the needs of the modern workforce.”

Dell APEX Storage for Public Cloud enriches the public cloud experience

Delivering on the promise of Project Alpine, Dell brings the performance and advanced software capabilities of its industry-leading enterprise data storage² to public clouds while delivering operational simplicity with a unified approach to Dell cloud storage and Kubernetes management.

Dell APEX Block Storage for Amazon Web Services (AWS), Dell APEX Block Storage for Microsoft Azure and Dell APEX File Storage for AWS combine Dell’s enterprise-class storage performance, scalability and cyber-resilience with public cloud economics and services, such as analytics and artificial intelligence (AI). Organizations can fine-tune their cloud strategies based on business need, and maximize existing skillsets through advanced data mobility and management consistency between Dell on-premises storage and public clouds. This approach avoids the need to refactor applications and retrain staff.

Dell APEX Block Storage can rapidly expand performance and capacity for mission critical workloads through a unique scale out architecture. Increased resiliency is achieved by distributing data efficiently across multi-availability zones. Dell APEX File Storage delivers enterprise class file performance and capabilities in the public cloud. Customers can support a broad variety of performance-intensive workloads including AI, machine learning, media and entertainment and life sciences.  

These offers join Dell APEX Protection Storage for Public Cloud as part of Dell’s portfolio of software-defined storage for public clouds. Dell APEX Protection Storage delivers industry-leading data protection storage for AWS, Microsoft Azure, Google Cloud and Alibaba Cloud with more than 17 exabytes of data protected by Dell software in public clouds to date.³

Dell APEX Console enhancements include new management, deployment, data mobility and discovery software-as-a-service (SaaS) offerings that make it easier for operations teams to maintain multicloud storage and Kubernetes clusters.

• Dell APEX Navigator for Multicloud Storage is SaaS that centralizes, simplifies and secures management of Dell APEX Block and File Storage with easy configuration, automated deployment, storage monitoring and data mobility between on-premises and public cloud environments. This allows organizations to manage their multicloud estate consistently and securely at scale, optimizing workload placement to match their business needs.
• Dell APEX Navigator for Kubernetes is SaaS that simplifies Kubernetes storage management, bringing advanced data services such as data replication, application mobility and observability, to containers with easily deployed and managed Dell Container Storage Modules.

“Organizations are looking to streamline their IT environments so that data and applications can live in the right place to deliver the most value for their businesses,” said Matthew Eastwood, senior vice president, IDC. “Dell Technologies has delivered a significant expansion of its Dell APEX portfolio that creates commonality between public cloud and on-premises environments to simplify workload placement.”  

Dell APEX brings the cloud experience to PCs and servers

Dell expands the Dell APEX portfolio to help users easily handle day-to-day IT operations, speed infrastructure deployment, control costs and manage device takeback securely and sustainably through an as-a-Service experience.

• Dell APEX Compute delivers scalable, secure bare metal compute resources in a data center, edge environment or in a colocation facility. Customers can support virtualized or container-based environments by installing the hypervisor or operating system of their choice. Organizations will be able to meet their workload and IT operations needs with scalable and secure compute resources available through a predictable, monthly subscription.  
• Dell APEX PC-as-a-Service (PCaaS) helps companies simplify IT and deploy the latest client technology with predictable costs⁴ while freeing up capital to invest in modern employee experiences.⁵ Organizations can customize offerings across the entire PC portfolio—inclusive of devices, software and services—with flexible one- to five-year terms and scaling up or down as needed. Early customers using Dell APEX PCaaS have reported 50% less help desk effort, 30% savings in support costs and 50% less time spent onboarding employee devices.⁶

Dell expands data management ecosystem for simpler access to data insight with Databricks’ Lakehouse Platform 

To provide customers greater freedom to extract insights from data wherever it resides, Dell and Databricks, the data and AI company, announce a new, multifaceted relationship to connect on-premises data in Dell’s industry-leading enterprise storage platforms and the Databricks Lakehouse Platform. 

Dell customers can connect Databricks in the public cloud with Dell object storage, on-premises or in a colocation facility, to analyze data in-place, store results and securely share it with third parties using Databricks’ Delta Sharing capabilities. Dell and Databricks are collaborating to jointly engineer additional integrations that will deliver a seamless experience for Dell object storage within the Databricks Lakehouse Platform. 

Additional Comments

“Microsoft and Dell are simplifying hybrid cloud management with an integrated solution that gives customers consistent operations across the Azure public cloud and their on-premises and edge environments,” said Bernardo Caldas, corporate vice president, Azure Edge PM, Microsoft. “Dell APEX Cloud Platform for Microsoft Azure provides native integration of Dell's differentiated infrastructure platforms and management software with Azure Arc, and Arc-enabled services like Azure Stack HCI and AKS for a unified experience from cloud to edge.”

“As organizations continue to evolve and scale their cloud strategies, customers are looking for a consistent user experience across hybrid infrastructure to accelerate cloud-native application development and faster time to value,” said Stefanie Chiras, senior vice president, Partner Ecosystem Success, Red Hat. “Red Hat OpenShift provides that common foundation, and through our continued work with Dell Technologies, customers can benefit from a fully integrated Red Hat OpenShift experience on Dell’s on-premises infrastructure to extend capabilities wherever they deploy applications across the hybrid cloud.”    

“VMware and Dell Technologies have a track record of jointly engineered solutions and innovation that spans nearly two decades,” said Dave McGraw, vice president, Partner Solutions Engineering, Office of the CTO, VMware. “The introduction of Dell APEX Cloud Platform for VMware broadens customers’ VMware multicloud deployment options, providing greater choice and flexibility to modernize applications while streamlining multicloud operations.”

“Databricks is focused on helping businesses extract the most valuable insights from their data, wherever it resides,” said Adam Conway, senior vice president, Products, Databricks. “ Combining the best of Dell and Databricks changes the data landscape for customers as they operate in today’s multicloud world.”

Availability

• Dell APEX Cloud Platforms will be globally available starting in the second half of 2023. 
• Dell APEX Block and File Storage for AWS are globally available now.
• Dell APEX Block Storage for Microsoft Azure will be globally available in the second half of 2023.
• Dell APEX Navigator for Multicloud Storage will be available in the United States with planned future geographic expansion during the second half of 2023.
• Dell APEX Navigator for Kubernetes will be available in the United States, United Kingdom, France and Germany during the second half of 2023.
• Dell APEX PC-as-a-Service is available now in North America, Europe and Asia Pacific.
• Dell APEX Compute is available now in North America, Europe and Asia Pacific.
• Dell object storage and Databricks Lakehouse Platform connection is available today with access to public cloud data coming soon.

Additional resources

• Blog: Multicloud, Accelerated - Bringing the Cloud Experience Everywhere
• Blog: Dell Enhances Azure Hybrid Cloud with APEX Cloud Platform
• Blog: Contain the Container Clutter with Dell and Red Hat
• Blog: Innovate Across Multicloud: Dell APEX Cloud Platform for VMware
• Blog: Dell APEX Storage for Public Cloud Simplifies Multicloud Complexity
• Blog: Introducing Dell APEX Compute for All Your Workload Needs
• Blog: Dell and Databricks Announce a Multicloud Analytics Solution
• Connect with Dell via Twitter and LinkedIn

Copyright © 2023 Dell Inc. or its subsidiaries. All Rights Reserved. Dell Technologies and Dell are trademarks of Dell Inc. or its subsidiaries. Other trademarks may be trademarks of their respective owners. 

1. Based on Dell Analysis, May 2023.

2. IDC WW Quarterly Enterprise Storage Systems Tracker, 2022Q4, March 23, 2023. Dell ranked 1^st for vendor revenue in 2022Q4.

3. Based on Dell Technologies analysis, February 2023.

4. Based on a Forrester Total Economic Impact™ Study commissioned by Dell “The Total Economic Impact™ Of Dell’s PC As A Service” November 2022. Results derived from customer interviews and survey data. Estimated savings in U.S. Dollars, calculated over 3 years for 4,000 users. Actual results will vary.

5. Payment solutions provided and serviced by Dell Financial Services L.L.C. or its affiliate or designee (“DFS”) for qualified customers. Offers may not be available or may vary in certain countries. Where available offers may be changed without notice and are subject to product availability, applicable law, credit approval, documentation provided by and acceptable to DFS and may be subject to minimum transaction size. Offers not available for personal, family or household use. Restrictions and additional requirements may apply to transactions with governmental or public entities. Dell APEX PCaaS: At the end of the contract, the customer may renew the contract or return the equipment to DFS.

6. Based on a Forrester Total Economic Impact™ Study commissioned by Dell “The Total Economic Impact™ of Dell’s PC As A Service” November 2022. Results derived from customer interviews and survey data. Estimated savings in U.S. Dollars, calculated over 3 years for 4,000 users. Actual results will vary.