Yesterday we opened the first pilot Dell retail store at NorthPark Center in Dallas, Texas. It’s not a departure from our direct model—it’s simply an extension of our kiosk strategy. Like the kiosks, we will not carry inventory at this store. Here, customers will be able to see Dell products up close. They can also place an online order right from the store. What will we do with the extra space? We’ll use it to showcase different usage environments to help customers envision how they can use Dell technology in their home or office. In this vlog, Jim Skelding, Director – Dell Stores, walks you through the Dallas store.
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