Artificial Intelligence

A Marketer’s Perspective on the Critical Role of AI

Discover the many ways companies are leveraging their multimodal, unstructured data to drive AI use cases in a variety of industries and how Dell PowerScale can help.
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AI as an Inflection Point

Artificial intelligence is reshaping industries at an unprecedented pace, revolutionizing everything from digital assistants to automated content creation. As AI technology rapidly advances, businesses are tapping into new innovations, driving growth, efficiency and customer engagement. This is not just a trend—it’s a fundamental shift that is redefining how industries operate, unlocking opportunities we previously wouldn’t have imagined. 

In my role with Dell’s Unstructured Data Solutions team, I’ve witnessed firsthand the incredible AI use cases our customers are implementing. Central to these advancements is the data they rely on every day. The impact? Enhanced productivity, significant cost savings and increased revenue. 

In this blog, I explore how our customers are leveraging data to fuel transformative AI solutions, driving real business results. 

How AI Helps Businesses Innovate

Unstructured data, which makes up a staggering 90% of the world’s data—encompassing everything from images, videos and documents to audio files and medical records—is at the heart of many groundbreaking innovations today. Businesses are unlocking the value of the data they store, manage and access every day. Here are a few use cases where unstructured data and generative AI (GenAI) shines.

Unstructured Data and GenAI Use Cases

  • Chatbots and virtual assistants.  AI-powered assistants efficiently manage customer inquiries and provide real-time support, ensuring quick and accurate responses. By automating routine interactions, these intelligent systems significantly enhance customer service, allowing teams to dedicate more time to complex problem-solving and strategic initiatives. This not only improves operational efficiency but also elevates the overall customer experience. 
  • Video and image analysis. GenAI is revolutionizing the way we interact with visual content. By automatically generating detailed descriptions for images and condensing lengthy videos into concise, relevant clips, AI enhances accessibility and content management. Additionally, AI’s ability to accurately identify and classify objects within images and videos has transformative applications across various fields, including security, where it enhances surveillance capabilities.  
  • Predictive analytics and insights. AI assists businesses with harnessing large amounts of data and predicting trends based on this data. By leveraging this data, businesses can make informed decisions, anticipate customer needs and proactively adapt to market changes. Examples of this in healthcare include drug discovery and cancer research.  

The success of AI in marketing hinges on powerful infrastructure, and Dell PowerScale is designed to meet that need. As the saying goes, “If AI is a rocket ship, data is the fuel.” The transformative power of AI relies on high-quality data, making robust storage essential. PowerScale provides flexible, secure and scalable file storage, ensuring that businesses have the performance and capacity required for AI-driven innovation. For today’s advanced use cases, like AI, PowerScale delivers the crucial foundation that propels businesses forward. 

The Future is Bright for AI

AI is a game changer, revolutionizing the future of business. From automating routine tasks to extracting deep insights from data, AI is reshaping how companies operate and innovate. When combined with Dell PowerScale’s performance, scale and data management capabilities, it supercharges productivity, empowering businesses to thrive in today’s data-driven world. The momentum is unstoppable, and I’m excited to see where this AI journey takes us next. As a next step, I invite you to read our Top 10 Reasons why PowerScale leads the pack when it comes to validated, trusted and performant storage.  

About the Author: Kristen Hillegeist

Kristen is a Marketing Analyst in the Marketing Development Program, with her first rotation focused on Unstructured Data Solutions Product Marketing and content creation. With her experience in website creation, sales enablement, social media, and content management, Kristen enjoys sharing her writing in product marketing to contribute to meaningful developments in the world. She seeks projects that feed her enthusiasm for learning and adapting quickly in creative environments. Kristen holds two BBA degrees in Marketing and Management from Baylor University. She was an active member of Alpha Kappa Psi and Women in Business while in school. She also successfully completed a summer internship at Dell Technologies as an Inside Sales Intern where she communicated with partner sales representatives to inquire about lost storage opportunities and made daily cold calls from marketing leads. When she’s not busy navigating the marketing landscape and collaborating with her team, Kristen can often be found spending time with her family and friends, listening to country music, and exploring Austin, TX!