The National Association of Broadcasters (NAB) delivers another exciting year of innovation and buzz around the new era of content sweeping the industry. And Dell, for the first time in years, brought a compelling portfolio of solutions to a booth on the show floor. Traditionally we’ve packed our schedule with partner and press meetings in smaller meeting rooms in the bowels of the Las Vegas Convention Center, but this year’s booth was a key attraction in the lower south hall.
Incredible 360 degree Oculus Rift Virtual Reality demo from our friends at Reel
A variety of Dell Precision Workstations were on display driving impressive experiences from hot trend demos in Virtual Reality to a seamless post production workflow on leading 5k/4k panels. Dell was also spot on with one of the most talked about trends at the show, 4k content. Coming off the first ever 4k livestream at SXSW, we had a great opportunity to deliver insight on how 4k content the industry to the next level.
Me on camera with AOTG.com’s Gordon Burkell discussing the impact Dell Precision workstation have had on post production workflows and 4k content
From the storage side of Dell, we had the team showing off the latest Dell Storage FluidFS NAS and new certified storage solutions around the Adobe Anywhere application. The speed and reliability of Dell storage makes collaboration and quick retrieval the ideal hardware for this innovative Adobe application. Learn more about Adobe Anywhere here.
We also hosted a variety of our key partners with Dell Precision workstations to ensure their NAB 2015 experience was an impressive and reliable one as well. Adobe, AMD, Red Digital Cinema, Sony, VizRT and Nvidia were just a few of the partners that displayed stellar examples of Dell Precision solutions in their NAB booths.
Some of the most notable interest came from Adobe’s Creative Cloud updates. New tweaks to Premiere Pro and After Effects and the forthcoming Project Candy and Character Animator had the post production community buzzing.
One of our key partners from the SXSW 4k livestream, Blackmagic, was also making waves with their new HD camera introductions. From lightweight 4k cameras that are drone mountable (drones were another talked about trend), to the new 4.6k URSA mini for cinematographers, they were a big hit.
Intel was very popular showing Thunderbolt 2 in action, and NAB always brings an audience keenly aware of how this I/O technology can make a huge impact on video workflows. It was also a nice feather in the Dell cap as the latest Precision M3800 thin and light mobile workstation touts a Thunderbolt 2.0 port.
For the video industry, and for Dell, NAB 2015 did not disappoint. So much incredible innovation is flooding the market and Dell Precision workstations are riding high. With unparalleled solutions, industry leading partners and even more great technology coming later this year, 2015 is sure to be picture perfect.