In August, I wrote about some of the responsible product retirement options we offer customers. With yesterday’s announcement, we completed the rollout of our Global Recycling Policy.
In short, we offer consumers free recycling of any Dell-branded computer equipment at any time. We are now offering this service globally with the announcement. More details are available at www.dell.com/recycling.
It’s part our commitment to a policy of Individual Producer Responsibility. We recognize our responsibility to recycle the products we make and sell.
This global program builds on our ongoing efforts in recycling—we began offering free recycling to consumers in Europe in 2003. We began “free with purchase” recycling in the US in 2004. And we were the first to publicly set recycling goals—we report on progress annually. Dell has committed to recovering 275 million pounds of used computer equipment from our customers by 2009.
As always, I invite you to send any questions about any of our environmental initiatives my way. As we continue to refine and improve our recycling services, I’ll invite my colleague Eric Gates, our worldwide manager of Asset Recovery Services, to provide an update early in the new year to Direct2Dell.