Circular Business Model
Organisations need to integrate sustainability into their business models to maintain profitability and long-term growth while also serving people, the planet and the environment. One effective strategy is to activate a circular business model, creating supply chains that recover and recycle the resources used to make products.
Unlocking the value in used assets and raw materials is one way for forward-thinking businesses to increase their profitability.
But circularity is not just about closing the lifecycle loop of products or recycling materials. A true circular economy model also focuses reducing pollution and making processes more efficient.
Businesses can optimise their circularity strategies in ways that make good business sense by rethinking the design and manufacture of their products.
- Build for disassembly: Products should be made for easy deconstruction and material separation for recycling.
- Material substitution: Products should be made with more durable, recyclable materials which can turn “waste” into a profitable commodity.
- Durability: Products should be designed to last, providing a key competitive differentiator and a rationale for premium pricing.
We’re working with experts in the field of environmental sustainability to equip CIOs with the knowledge they need to create a circular business model in their own organisation. Through our Connected CIO Executive Program, we explore which innovations can achieve sustainable business outcomes in a competitive economy.
Find out more by reading our whitepaper, Activating a sustainable and circular business model.
