VR and AR are evolving at a breakneck pace, with exciting new use cases emerging every day—each with their own unique approach.
Understanding Virtual Reality and Augmented Reality
Click through this interactive graphic to learn more.
What’s the Difference?
The Gear
How Is It Being Used?
The Outlook
holodeck in Star Trek.
allows users to explore and interact with a virtual world.
Augmented Reality (AR)
Think
allows users to see the real world, with additional information and virtual objects layered on top.
The Matrix, or the
VR vs. AR: What’s the Difference?
Minority Report.
Virtual Reality (VR)
VR
AR
VR vs. AR: The Gear
smartphone app, or a dedicated headset with transparent lenses.
can take the form of a camera-enabled
These can be smartphone-based units (like Samsung GearVR), or standalone headsets paired with computer, motion sensors and often controllers.
uses headsets that block out the outside world.
VR vs. AR: How Is It Being Used?
$108 billion
VR value by 2021:
While there is huge potential for both AR and VR, we are still in the early days for both and their true value remains to be realized.
$83 billion
$25 billion
VR vs. AR: The Outlook for Future Growth
Total market size by 2021:
AR value by 2021:
Jaguar recently completed a VR launch of the I-PACE concept car. The experience is now being rolled out in showrooms across the world.
Automotive companies such as Ford use VR headsets to train factory workers before they go out on the assembly line. The result? Less injuries and a shorter learning curve.
Commercial real estate companies use VR headsets to offer immersive tours of spaces designed with 3D modeling tools, such as Revit, all without leaving the office.
Using HoloLens, thyssenkrupp Elevator now provides their mechanics with “hands-free remote guidance when on site.”
BMW offers an AR view of the i3 or i8 using a Google Tango-enabled smartphone, which places the vehicle in a real-world environment.
Medical technology company Stryker is using AR technology to design operating rooms for hospitals and surgery centers.
Augmented Reality (AR) allows users to see the real world, with additional information and virtual objects layered on top.
Think Minority Report.
Virtual Reality (VR) allows users to explore and interact with a virtual world.
Think The Matrix, or the holodeck in Star Trek.
Understanding Virtual Reality and Augmented Reality
VR and AR are evolving at a breakneck pace, with exciting new use cases emerging every day—each with their own unique approach.
What’s the Difference?
The Gear
The Matrix, or the
Virtual Reality (VR)
allows users to explore and interact with a virtual world.
uses headsets that block out the
outside world. These can be smartphone-based units (like Samsung GearVR), or standalone headsets paired with computer, motion sensors and often controllers.
AR
can take the form of a camera-enabled
Using HoloLens, thyssenkrupp Elevator now provides their mechanics with “hands-free remote guidance when on site.”
BMW offers an AR view of the i3 or i8 using a Google Tango-enabled smartphone, which places the vehicle in a real-world environment.
$25 billion
VR vs. AR: The Outlook
$83 billion
VR vs. AR: What’s the Difference?
The Matrix, or the holodeck
allows users to explore and interact with a virtual world.
These can be smartphone-based units (like Samsung GearVR), or standalone headsets paired with computer, motion sensors and often controllers.
can take the form of a camera-enabled smartphone
app, or a dedicated headset with transparent lenses.
uses headsets that block out the outside world.
VR vs. AR: The Gear
VR vs. AR: How Is It Being Used?
Automotive companies such as Ford use VR headsets to train factory workers before they go out on the assembly line. The result? Less injuries and a shorter learning curve.
Jaguar recently completed a VR launch of the I-PACE concept car. The experience is now being rolled out in showrooms across the world.
Commercial real estate companies use VR headsets to offer immersive tours of spaces designed with 3D modeling tools, such as Revit, all without leaving the office.
Using HoloLens, thyssenkrupp Elevator now provides their mechanics with “hands-free remote guidance when on site.”
BMW offers an AR view of the i3 or i8 using a Google Tango- enabled smartphone, which places the vehicle in a real-world environment.
Medical technology company Stryker is using AR technology to design operating rooms for hospitals and surgery centers.
VR vs. AR: The Outlook for Future Growth
VR value by 2021: