Company Updates

Savvy and Stunning New Latitude Line-up: Now Commercial Customers can have it All

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We’re very proud that our trusted Latitude line of Ultrabooks, laptops and tablets are the most secure and most manageable devices on the market with outstanding reliability. And, while function has historically ruled over form when it comes to commercial PCs, we’re changing that…

Today we introduce the Latitude 7000 Series, 5000 Series and 3000 Series. These new Ultrabooks and laptops combine seductive design and touch capability with business-level security and manageability that’s unmatched in the industry.

The new Latitude 7000 Series completely redefines the commercial laptop. Designed to be loved by IT professionals and end-users alike, these thin, light and beautiful Ultrabooks successfully combine consumer-inspired features with commercial performance.

This video sums it up:

In addition to the Latitude 7000 Series Ultrabooks, we’re also announcing new Latitude 5000 and 3000 Series laptops, designed to help businesses of all sizes adopt secure, manageable and reliable notebooks. The Latitude 14 and Latitude 15 5000 Series are designed to meet most workforce needs with 14.1-inch or 15.6-inch display options and other key features, such as:

The Latitude 3000 Series is Dell’s newest line of entry-level commercial laptops for education and small business customers designed to give more people access to powerful IT solutions. The Latitude 14 and 15 3000 Series laptops offer:

Dell has also worked to make technology more accessible to more people. We’ve done just that with these products. No longer do customers have to choose between security, manageability, mobility and style. It’s all here, plus touch capabilities for better interaction with customers, better student engagement, improved patient care and collaboration among knowledge workers.

We hope you’re as excited about these new commercial Ultrabooks and laptops as we are. The Latitude 7000 Series starts at $1049 and the Latitude 3000 Series starts at $599; both will be available September 12th. The Latitude 5000 Series will be available in October.

About the Author: Kirk Schell

Kirk Schell is senior vice president of Dell’s Commercial Client Product Group. In this role he is responsible for overseeing strategy, planning, launch and sustaining programs, brand and messaging for Dell Latitude commercial client products and Dell’s Internet of Things edge computing portfolio. Mr. Schell has held multiple leadership roles in his 18 year career at Dell. Previously, he led the Marketing organization for Dell’s Business Client Product Group and was responsible for product strategy, product planning and management, messaging and overall business performance of the Latitude, OptiPlex and Dell Precision brands. Before that role, he served in Shanghai, China as director of the Vostro Product Group for Dell’s Small and Medium Business (SMB) division. In that capacity he was responsible for the Vostro desktop and notebook product line and Emerging Market products in Dell’s portfolio of SMB products worldwide. Before joining Dell, Mr. Schell served as an officer in the United States Navy in the US Navy Nuclear Power Program. He also served as the United States Navy Liaison to Britannia Royal Naval College, Dartmouth in Devon, England. Mr. Schell holds a bachelor’s degree in mechanical engineering from Rensselaer Polytechnic Institute and an MBA from The University of Michigan. He now lives in Austin, Texas after repatriating in June 2010 from Shanghai, China and the Dell China Design Center.