Company Updates

Boss Women Take to the Air for Power Trip

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It’s #NationalBossDay, and along with Marie Claire magazine and Intel, we’re taking 200 “boss” women on the second annual Power Trip.

Dell PowerTrip banner

This exclusive invitation-only 36-hour event begins in the sky where some of America’s most prominent female leaders and entrepreneurs on the east coast will take over a chartered JetBlue aircraft to meet 100 of their counterparts on the west coast for a bi-coastal networking extravaganza.

“We wanted to demonstrate that work is happening everywhere and at all hours, therefore we no longer need to remain seated in our office Monday through Friday,” Allison Dew explained following the inaugural Power Trip. “And what better way to show this than participate in a conference 30,000 feet in the sky?”

“Concentrated networking” is what Analyst Rob Enderle called it when writing about the first Power Trip. He also pointed out that this is only one part of Dell’s long-term diversity program.

Our partner Marie Claire magazine called it a “pop-up summit for badass girl bosses.”

During the five hour flight, Dell representatives will equip the women with commercial grade XPS 13 2-in-1’s, designed to give them the power to work everywhere and anywhere. This always-on connectivity is a trend that isn’t going away. Fifty-two percent of employees surveyed believe that those working from home are just as productive or more productive than those in the office, according to Dell’s Evolving Workforce Study.

And, while what happens in some cities may stay in those cities, what happens on this trip will be shared for all via social media. As you can see, that’s already begun:

You can follow along on your favorite social media platform via the #PowerTrip hashtag or watch live sessions on Marie Claire’s Facebook Live, beginning 3:00 p.m. Pacific Time.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.