Opinions

Tech + Golf at #DellTechChamp in Boston

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The best of golf meets the best of technology once again this Labor Day weekend at the Dell Technologies Championship event in Boston! For the second year in a row, Dell Technologies is proud to be the title sponsor of our second event on the PGA TOUR’s FedExCup Playoffs, one of the most exciting in the game of golf. 

 

An annual event since 2003, this year’s #DellTechChamp (Aug. 30 to Sept. 3) promises to be an event like no other, with the game’s top 100 players taking the course. And once again, Dell Technologies and the PGA are bringing an event like no other, merging one of the world’s oldest sports with the latest in technology, allowing fans interact in a way that truly demonstrates how the game is changing.

 

At the 17th Fairway, the Dell Technologies Fan Experience is a 4,300-sq. ft. tent devoted to showcasing how golf has become more technologically advanced. In the Experience is one of our biggest customers Topgolf, with its Swing Suite, where spectators can hit golf balls that track each shot’s accuracy and distance while awarding points for hitting targets in the outfield. This newest extension of Topgolf, powered by Dell VxRail hyperconverged infrastructure, simulates the luxurious atmospheres of their hospitality and entertainment venues across the country.

 

We also invite spectators into the Fan Experience to test out the best in virtual reality golf. Dell Precision technology powers a virtual reality drone simulator, allowing the user to get a bird’s eye view of the course. And of course, our Alienware systems are the ultimate machines to test out your golf gaming prowess!

 

Not only does #DellTechChamp entertain, but it also has a substantial impact on the community, economy and charities where our team members live and work. Since the tournament began, more than $27 million has been raised for New England area charities, and we’re proud this year to continue supporting the Boys and Girls Clubs of Dorchester and Boston.

 

 

To keep up with all the exciting, heart pounding action during #DellTechChamp, follow us on Twitter, Instagram and Facebook.

 

See you out on the course!

Liz Matthews

About the Author: Liz Matthews

Liz Matthews is the Senior Vice President of Dell Technologies Global Brand & Creative.  She is responsible for Dell Technologies’ verbal and visual articulation of its purpose and its brand strategy.  Her team’s charter includes inspiring passion and driving preference for the Dell Technologies brand and all its products through advertising, creative, content, digital, social, event experiences, product placement, customer stories and large-scale partnerships. Previously, Liz held multiple executive roles in Dell’s consumer and SMB business. She has a plethora of technology marketing experience from both large global brands like Sun Microsystems to brazen start-ups. Liz’s fruitful career, however, took off where she began her marketing journey at Johnson & Johnson. Liz sits on the Board of Directors for the Ad Council. She has won numerous awards for her work including Marketing Executive of the Year by Best in Biz. Liz holds a B.A. in communications from California Polytechnic State University and lives with her family and two rescue doggies in Austin TX.