September 13, self-described Geek and Technology Enthusiast Chris Pirillo hosted a one-hour webcast, “How SMBs Can Ensure On-The-Job Reliability”, featuring the Latitude E-Family laptops as the reliable choice for small and medium businesses (SMBs). Chris was joined by Carol Roth, SMB strategist and author of the New York Times best-selling book, The Entrepreneurial Equation and Dell product consultant David Ruth.
This webcast was part of the ongoing Trade Secrets campaign, which we developed to enable small and medium business professionals to exchange “secrets to success” with their Influencers and peers. During the broadcast, Chris, Carol and David discussed the features and benefits of the Latitude-Es, with emphasis on durability, productivity, security and manageability. As David explained, Dell redesigned the Latitude-Es in response to actual customer feedback to ensure they address the specific needs of Dell’s SMB customers.
The discussion included additional topics relevant to SMBs, such as how they can (and should) use video and social media to grow their businesses. Chris and the panelists also answered questions that were tweeted by viewers using the hashtag #Latcast. Three random winners—chosen from among 505 #Latcast tweets—each received a free Latitude-E laptop.
A total of 265 viewers tuned in for the live event and 278 people tweeted the link afterward to share it with friends and colleagues. To encourage additional viewership, we will be editing several shorter segments (5-10 minutes in length) and posting them on YouTube. Keep an eye out for links to these segments, to be tweeted through @DellSMBNews and @DellSMBUS.
If you missed it that day, we hope you’ll watch—and share—the full webcast replay.
Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles.
From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life.
Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
