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      CUSTOMER STORIES

      Using AI to deliver relevant and precisely targeted content

      • CustomerTaboola

        IndustryMedia & Entertainment

        LocationUnited States

      • Vision

        Taboola, a leading content recommendation platform, works with digital publishers and advertisers to foster audience engagement and monetization. They drive business results by reaching people genuinely, effectively, and at the right moment.

      • Solution

        Keeping up with the demands placed on Taboola requires extraordinary performance. They turned to Dell PowerEdge servers to run their AI solution to provide the scalability, automation and security together with the Integrated Dell Remote Access Controller (iDRAC) and ProSupport Plus.

      • Impact

        Taboola serves up approximately four billion precisely targeted web pages to over 500 million unique users every day by utilizing more than 10,000 Dell PowerEdge servers. These servers provide massive amounts of high performance, scalable compute power.

      • Ariel Pisetzky, VP of IT and Cybersecurity, Taboola

        “PowerEdge servers accelerate our AI innovations with extreme compute capabilities in a compact form factor.”

        Ariel Pisetzky, Vice President of Information Technology and Cybersecurity, Taboola.

      • Business Results

      • Delivers up to 40 billion content recommendations to 1.5 billion unique users each month.

      • Enables 15,000 advertisers to precisely target prospects in a brand-safe environment.

      • Improved performance of 76% with every new generation of
        PowerEdge servers within the same footprint.
         

      • Provides a lower total cost of ownership compared to the
        public cloud or other alternatives.
         

      • Allows Taboola to manage more than 10,000 servers across
        multiple global data centers with a small staff.