Cookies, Ads and Emails

Cookies

How We Use Cookies

Dell web sites use Dell and third party "cookies" to enable you to sign in to our services and to help personalize your online experience. A cookie is a tiny piece of text asking permission to be placed on your computer's hard drive. If you agree, then your browser adds the text in a small file.

We use cookies to store your preferences and other information on your computer in order to save you time by eliminating the need to enter the same information repeatedly.

We also work with third party advertising and personalization partners that use cookies to help us display personalized content and appropriate advertising on your visits to Dell.com and other websites. Cookies placed by our third party partners also assist us with measuring the performance of our advertising campaigns.

Similarly, third parties use cookies to deliver advertising on the internet, whether you are on Dell.com or another website, based on your visits to Dell.com and other websites, and to measure the effectiveness of those advertising campaigns. These cookies assist the third parties in identifying the pages you view, the links and ads you click on, and other actions you take on those web pages, and the site from which you came before arriving at a web page.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to sign in or use other interactive features of Dell web sites and services that depend on cookies.
Learn more about our ad serving partner, including how to decline participation in use of ad serving in this manner on Dell.com.

How We Use Web Beacons

Dell or third parties with whom we have contracted or sub contracted, may use web beacons on our web site, in our emails, in our advertisements on other web sites, or in our advertisements in others' emails. Similarly, third parties whose content or ads appear at Dell.com, or whose emails Dell.com sends to our users, may also place web beacons in their ads or emails for purposes of measuring the effectiveness of the content, ads, or email.

A web beacon is an electronic image that can be used to recognize a cookie on your computer when you view a web page or email. Web beacons help us measure the effectiveness of our web site and our advertising in various ways. For example, web beacons may count the number of individuals who visit our web site from a particular advertisement or who make a purchase from our web site after viewing a particular advertisement or they may tell us when a web page is viewed and provide a description of the page where the web beacon is placed. Web beacons may also measure the effectiveness of our email campaigns, by counting the number of individuals who open or act upon an email message, determining when an email message is opened, and determining how many times an email message is forwarded.

The information we collect through web beacons may include some limited personal information, and web beacons allow us to recognize users by accessing Dell cookies. We may also combine the information that we collect through web beacons with other personal information we have collected from you. We use all of this information to better tailor our marketing to you and may use this information for other purposes, such as to enable a shopping cart, customize content on our web site and undertake internal research.

We prohibit web beacons on our sites from being used by third parties to access your personal information. We may allow third parties to compile individual information or aggregated statistics from the use of web beacons on Dell.com by Dell, its agents, or others, to enable such third parties to determine the effectiveness of online marketing and to allow such third parties to develop statistics on how often clicking on an advertisement results in a purchase or other action on the advertiser's site. Aggregate information is anonymous and may include demographic and usage information. No personally identifiable information about you is shared with partners for this research.

You can make some web beacons unusable by rejecting cookies.

About our Ads & Emails

Dell and our partners may use information about your visit to this and other websites. The information could include pages you visit, the items you view or place in your shopping cart, or your responses to our ads and emails. This information allows us to make the Dell ads you see more relevant to you. This is referred to as interest-based advertising. For example, if you recently looked at laptops online, you may be more likely to see an advertisement regarding a Dell laptop. For this purpose, Dell has selected partners who are members of self-regulatory associations such as, the Internet Advertising Bureau (IAB), the Network Advertising Initiative (NAI) or the Digital Advertising Alliance (DAA).

To enable you to opt-out of interest-based advertising delivered by partners working with Dell, or to customise your experience on Dell websites, please visit Dell’s Manage Cookies. If you opt-out, you may still see Dell ads on Dell websites and other websites, but those ads will not be customized to you by Dell or our partners.

Dell will continue to customize your experience on Dell websites via our use of cookies. For more information on how Dell uses cookies and how to manage your cookie settings via your browser, please visit our Privacy Statement.

Please note that if you clear your cookies, or if you use a different browser or device, you may need to reset your opt-out selections.

If you have questions, please contact us at Privacy@Dell.com.